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Shiva Tourist Dhaba: Managing Customer Loyalty
Madhurima Deb; Gautam SinhaCase IVEY-9B17A006-EEntrepreneurship, Marketing, StrategyIn 2014, the owner of Shiva Tourist Dhaba, a highway restaurant specializing in authentic Indian cuisine, faced a pressing decision. The business had been successful since opening in 1995, but it now faced intense competition. The owner was working with a marketing research team in pursuit of two objectives: to gain insight into customer loyalty and to decide on his restaurant’s positioning strategy. After conducting a survey of restaurant custom...Starting at €8.20
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Laurs & Bridz: Implementation of a Customer Relationship Management Solution
Anand Khanna; Sandeep Puri; Abhishek SenCase IVEY-9B18A004-EEntrepreneurship, Marketing, StrategyLaurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) was a state-of-the-art generic pharmaceutical company that exported pharmaceutical products all over the world and specialized in providing combination drugs to the medical community. The company needed to deploy a customer relationship management (CRM) solution to strengthen its sales and marketing, and build robust systems to better track customers, strengthen customer relationships,...Starting at €8.20