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Laxmi Protein Products
Saswata N. Biswas; S. R. Asokan; Suresh B.P.Case IVEY-9B12A029-EMarketing, StrategyThis case describes a typical situation faced by any firm engaged in marketing a commodity. Laxmi Proteins processed and sold pigeon pea, called toor or tur in Hindi. The processed grain was known as toor dal and was an important source of protein in the predominantly vegetarian diet of Indians. With the ongoing economic boom and subsequent increase in household income, it was expected that expenditures on more wholesome diets would increase and ...Starting at €8.20
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Bombay Theatre Company: Creating an Employer Brand Using Social Media
Gordhan Saini; Raveesh JaiswalCase IVEY-W29910-ELeadership and People Management, MarketingAfter COVID-19 lockdowns delayed its first public theatre performance in April 2020, the Bombay Theatre Company (BTC) turned to virtual performances on various online platforms, establishing an international presence and casting international artists. In May 2022, the company’s founder reflected on the human resources and business challenges he had faced in his short entrepreneurial journey. These included limited resources for talent acquisition...Starting at €8.20