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Himalaya Drug Company: Repositioning a Herbal Soap
S. Ramesh Kumar; Venkata Seshagiri Rao; Narayana Trinadh KotturuCase IVEY-9B13A048-EMarketing, StrategyIn an initiative to develop its herbal soap offering and create a repositioning strategy for its soap products, one of the front-runners in the Indian skincare market explored the perception of the brand image, using survey data to compare its own image with those of two of its strongest competitors. The challenge for this brand was to reposition itself and build its equity after taking into consideration the perceptual results of the study and t...Starting at €8.20
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Go Mobile: The Phirbol Franchise
Lal, Rajiv; Kindred, NatalieCase HBS-510020-EMarketingTo grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small "mom-and-pop" shops into Phirbol-branded stores. Entrepreneurs Meghna Modi and Glenn Wong had launched the franchise in 2007, two years after they founded Go Mobile, a company-owned...Starting at €8.20