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Himalaya Drug Company: Repositioning a Herbal Soap
S. Ramesh Kumar; Venkata Seshagiri Rao; Narayana Trinadh KotturuCase IVEY-9B13A048-EMarketing, StrategyIn an initiative to develop its herbal soap offering and create a repositioning strategy for its soap products, one of the front-runners in the Indian skincare market explored the perception of the brand image, using survey data to compare its own image with those of two of its strongest competitors. The challenge for this brand was to reposition itself and build its equity after taking into consideration the perceptual results of the study and t...Starting at €8.20
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Godrej Agrovet Ltd (GAVL)
Alvarez, Jose B.; Raina, Anjali; Chawla, RachnaCase HBS-517014-EMarketingNadir Godrej Chairman and B Yadav MD, Godrej Agrovet Ltd ( GAVL) grapple with the challenge of growing their cattle feed business - should they integrate vertically despite the challenges ofthe dairy industry, and risk the profitability of the current business ? The ban on cow slaughter in India adds to the dilemma.Starting at €8.20