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Apni Shala: Ensuring Psychosocial Wellbeing during Crisis
Avi Karan; Nilamadhab MohantyCase IVEY-W25492-EEntrepreneurship, MarketingThe social enterprise Apni Shala Foundation (ASF) provided social and emotional learning programs to disadvantaged communities in Mumbai, India. Since its founding in 2013, ASF had engaged with more than 16,000 students. Before February 2020, ASF was directly engaged with more than 4,600 students, 1,000 parents, and more than 500 teachers at 35 government schools and non-profit organizations. However, on March 31, 2020, the COVID-19 pandemic forc...Starting at €8.20
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Taco Bell: A Mexican-Inspired Restaurant in India
Lubna Nafees; Akshay Kumar; Ashok Bajpai; Anoop Chand; Maryne Ann James; Bonney Luke Thomas; Jayakrishnan B. Nair; Kunal Hazari; Garima KondaCase IVEY-9B14A058-EMarketing, StrategyWith four outlets of Taco Bell opened in Bangalore, India by December 2013, the managing director of Yum! Restaurants India, the parent company, felt eager to expand. The company took pride in providing the best Mexican-inspired fast food at a low price iStarting at €8.20