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Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead
Sandeep Puri; Shivani Upadhyay; Shubham SharmaCase IVEY-9B17M082-EMarketing, StrategyAt the beginning of 2017, India was among the top 10 markets for Johnson Controls-Hitachi Air Conditioning India Limited, accounting for around 10 per cent of its revenue. The company was trying to increase its room air conditioner (RAC) market from 11 per cent to 20 per cent by 2020. It was positioned in the premium segment of the RAC market but wanted to enter the popular segment, which was crowded with established players. The company’s focus ...Starting at €8.20
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Taco Bell: A Mexican-Inspired Restaurant in India
Lubna Nafees; Akshay Kumar; Ashok Bajpai; Anoop Chand; Maryne Ann James; Bonney Luke Thomas; Jayakrishnan B. Nair; Kunal Hazari; Garima KondaCase IVEY-9B14A058-EMarketing, StrategyWith four outlets of Taco Bell opened in Bangalore, India by December 2013, the managing director of Yum! Restaurants India, the parent company, felt eager to expand. The company took pride in providing the best Mexican-inspired fast food at a low price iStarting at €8.20
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Johnson Controls-Hitachi: Moving Out of the Core Product Range
Sandeep Puri; Shubham Sharma; Shivani UpadhyayCase IVEY-9B17A029-EMarketing, StrategyWith the quarter ending December 2016 closing on a sour note after a loss of ?79.7 million, Johnson Controls-Hitachi Air Conditioning India Limited found itself reassessing its business expansion strategies. The company’s stand-alone net profit in fiscal year 2015–16 was down 35.73 per cent from the previous fiscal year. Its launch of a new range of imported air purifiers in 2015 as part of its expansion plan may have hit an obstacle with the dip...Starting at €8.20