Default Category
-
Whirlpool and the Built-in Appliance Industry in India
Sandeep Puri; Adeshwar Raja Balaji Prasad; Natarajan ANC; Parasaran VS; Sashikanth Yenika; Vijay Kumar VennaCase IVEY-9B13M082-EMarketing, StrategyIndia’s real estate boom led to the built-in appliances industry’s biggest opportunity. In 2010 and 2011, a total of 533,954 residential units were launched in seven top cities: Mumbai, National Capital Region, Pune, Kolkata, Bengaluru, Chennai and Hyderabad. As the market evolved and demand increased, investments and improvements in infrastructure, software, education, work force, installation, after-sales service, logistics were guaranteed to o...Starting at €8.20
-
Himalaya Drug Company: Repositioning a Herbal Soap
S. Ramesh Kumar; Venkata Seshagiri Rao; Narayana Trinadh KotturuCase IVEY-9B13A048-EMarketing, StrategyIn an initiative to develop its herbal soap offering and create a repositioning strategy for its soap products, one of the front-runners in the Indian skincare market explored the perception of the brand image, using survey data to compare its own image with those of two of its strongest competitors. The challenge for this brand was to reposition itself and build its equity after taking into consideration the perceptual results of the study and t...Starting at €8.20
-
Apple iPad in India: Was There a Way Out
Sanjeev Prashar; Adeshwar Raja Balaji Prasad; Parasaran VS; Vijay Kumar VennaCase IVEY-9B12A009-EMarketing, StrategyThis case considers Apple’s entry into the Indian tablet PC market. In spite of stiff competition, Apple’s iPad had invariably become the market leader in many countries across the world. However, Samsung and RIM had surpassed its market share in India. This case offers students a unique opportunity to understand the reality of entering a new market and losing the coveted market leader position.Starting at €8.20