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In Service for Sight (Spanish version)
Rangan, V. KasturiCase HBS-506S02MarketingStarting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population. Aravind's founder, Dr. Venkataswamy, now 74 years old, had a goal to spread the Aravind model to every nook and corner of India, Asia, and Africa. The case sets the stage for developing ...Starting at €8.20
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Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (Spanish version)
Rangan, V. Kasturi; Rajan, RohithariCase HBS-508S20MarketingHow should the company scale Shakti and make it profitable? Includes color exhibits.Starting at €8.20
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Measuring True Value at Ambuja Cement
Rangan, V. Kasturi; Srinivasan, Suraj; Arora, NamrataCase HBS-518063-EMarketingStarting at €8.20
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Who Killed Bhavani Manjula--A Story of Microfinance in Andhra Pradesh (B)
Rangan, V. Kasturi; Lee, KatharineCase HBS-510027-EMarketingThe (B) case updates the readers on the outcome of the situation described in the (A) case. It provides data on the growth of microfinance in the region. It introduces the possibility of tighter regulation on the industry through the passage of a "microfinance" bill.Starting at €5.74