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UltraRichMatch.com: Online Matrimony in India
Sivakumar Alur; Sulagna MukherjeeCase IVEY-9B14A041-EEntrepreneurship, Marketing, StrategyIn November 2011, UltraRichMatch.com (URM) was founded as an online matrimonial portal targeted at Indian millionaires. URM was unique as it provided both wedding planning and matchmaking services. URM depended on building affiliations with providers of wedding products and services. These affiliations had not grown according to expectations. By early 2013, the founder believed that expansion was necessary for URM. He had arrived at three options...Starting at €8.20
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Fishbay.in - Fishing on the Net
Sivakumar Alur; Sulagna Mukherjee; Dina RibbinkCase IVEY-9B15A020-EEntrepreneurship, Marketing, StrategyFishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting ind...Starting at €8.20
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Digital Publishing: Pothi.com
Rojers P. Joseph; Shishir K. JhaCase IVEY-9B12M037-EMarketing, StrategyPothi.com was a start-up publishing platform that offered print-on-demand (POD) self-publishing services for customers in the Indian market. In 2008, Pothi was launched during a digital transformation that gripped the worldwide publishing industry. Though Pothi had made steady progress in the two years it had been operating as a POD platform, the future remained uncertain, given that POD was a fairly new concept in India and that the country’s pu...Starting at €8.20
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Guardian Lifecare: Customer Centricity as a Value Proposition
Swarup Kumar Dutta; Rojers P. JosephCase IVEY-9B17A028-EEntrepreneurship, Marketing, StrategyIn December 2014, Guardian Lifecare Private Limited (Guardian), a pharmacy retail chain in India, was looking for ways to maintain its high growth in India’s emerging market. Riding a surge of growth in organized retailing, Guardian had become the second-largest player in the Indian pharmaceutical retail market within a decade of its launch. This market had been plagued by several structural weaknesses such as widespread sales of spurious and sub...Starting at €8.20