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Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage
Sajjan Raj Singhvi; Rajat GeraCase IVEY-9B10A024-EMarketing, StrategyThe case illustrates the challenges faced by a marketing manager when designing, implementing and evaluating trade promotion schemes in a highly competitive, fast moving, consumer goods multinational company in the emerging Asian market of India. The purpose of the case is to provide exposure to the complexities and dynamic context of Asian consumer goods marketing and learn how to design, implement and evaluate trade promotion schemes that are a...Starting at €8.20