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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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Gentera: Beyond Microcredit
Lal, Rajiv; Mazzanti, LisaCase HBS-515017-EMarketingGentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclusion.Starting at €8.20
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Wal-Mart Mexico: Managing Multiple Formats
Lal, Rajiv; Rennella, Mark; Lane, DavidCase HBS-507063-EMarketingTo maximize their effectiveness, color cases should be printed in color. "On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been growing at a dizzying pace ..." This case is available in only hard copy format (HBP does not have digital distr...Starting at €8.20
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Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean
Lal, Rajiv; Yucaoglu, GamzeCase HBS-516110-EMarketingIn 2015, Edip Ilkbahar, HBC's founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar's company had enjoyed high occupancy, high guest satisfaction, and high return-visitor rates, not to mention increasing profits from HBC's single location in Fethiye, Turkey. Although branching out had been on the agenda for a couple of years, Ilkbahar was feeli...Starting at €8.20
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OPET: Precision Marketing in Uncertain Times
Lal, Rajiv; Cekin, Esel; Kuzucu, ErenCase HBS-516087-EMarketingDuring Timucin Guler's decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler's lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in Turkey. As assistant general manager, Guler had paved the way for customer-oriented marketing, which helped OPET differentiate itself in the market and become fiercely competitive. ...Starting at €8.20