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Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Teaching Note
Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Collection: HBSP (USA)Ref.: HBS-520092-EPublished: Mar 25, 2020Format: PDFPages: 22Language: English - Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: PDFPages: 26Language: Spanish - Case
Longchamp
Collection: HBSP (USA)Ref.: HBS-316086-EPublished: Jun 15, 2016Reviewed: Jul 21, 2017Format: PDFPages: 24Language: English - Case
Longchamp (Spanish version)
Collection: HBSP (USA)Ref.: HBS-317S06Published: Jun 15, 2016Format: PDFPages: 25Language: Spanish - Case
Paez
Collection: HBSP (USA)Ref.: HBS-316085-EPublished: Aug 10, 2015Reviewed: May 10, 2016Format: PDFPages: 19Language: English - Teaching Note
Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Collection: HBSP (USA)Ref.: HBS-316103-EPublished: Jan 14, 2016Format: PDFPages: 29Language: English - Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
Collection: HBSP (USA)Ref.: HBS-520086-EPublished: Mar 16, 2020Format: PDFPages: 19Language: English - Case
The Cayenne Launch (Spanish version)
Collection: HBSP (USA)Ref.: HBS-520S01Published: Feb 15, 2011Reviewed: Dec 5, 2012Format: PDFPages: 24Language: Spanish