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Families First: Leveraging Technology to Build Customer Relationships
Francine Schlosser, Shaminder Kaur Wahid, Marcia AzevedoCase IVEY-9B21A025-EKnowledge and Communication, MarketingBy June 2020, the entrepreneurial, client-focused funeral home company Families First Funeral Homes & Tribute Centre (Families First) had expanded to four branches in the Windsor-Essex region of Ontario, Canada. Families First had served families across tStarting at €8.20