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A Challenger's Strategy: Pinar Abay at ING Bank Turkey
Healy, Paul M.; Mukunda, Gautam; Cekin, EselCase HBS-116023-EAccounting and ControlIn 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience. ING, however, wanted a younger leader who could relate to Turkey's young and digitally savvy population. Upon her appointment, Abay determined that major changes were required in oper...Starting at €8.20
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Intellectual Property Strategy
Wu, Andy; Peterson, AticusCase HBS-721436-EStrategyManaging intellectual property (IP) in information technology-digital technologies like software or computing hardware-requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses where IP may be relevant and provides selected examples of how strategy may be implemented.Starting at €8.20