Stanford Graduate School of Business (USA)
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First Solar, Inc. in 2013
Burgelman R; Siegel R; Hallmon MCase SGSB-SM190B-EStrategyAn update to First Solar (A), this case highlights changes to the solar energy market between 2010 and 2013 and the resulting challenges that First Solar had to overcome. In addition to increased competition from highly subsidized Chinese manufacturers, First Solar lost its pricing advantage due to a steep decline in material costs for the competing solar cell technology, c-Sci. The 2008 global financial crisis spurred a dramatic decline in de...Starting at €8.20