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Hisense: Breaking Recurring Channel Conflict
Miao Cui; Xin Li; Heng Wu; Wanling LiCase IVEY-W26698-EMarketing, StrategyHisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. ...Starting at €8.20
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Huanglongxi Ancient Town: Digital Transformation of Cultural Tourism
Ning Su; Yang Chen; Qi Song; Si Shi; Carol HsuCase IVEY-W26299-EInformation Technologies, StrategyHuanglongxi, a historic town in Sichuan Province, topped the list of “China’s Iconic Cultural Tourism Towns 2020.” In October 2017, Zhang Dafan, the executive director of the Huanglongxi Overseas Chinese Town Group (OCT), had led his team in initiating aStarting at €8.20
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Huaxi Hospital: Digital Transformation of Healthcare
Yang Chen; Man Zhao; Hui Lv; Carol Hsu; Ning SuCase IVEY-W29510-EInformation Technologies, StrategyAs a top-ranking hospital in Western China, Huaxi (which means West China in Chinese) Hospital of Sichuan University (Huaxi Hospital) had been navigating a digital transformation journey. In the early phases, Huaxi Hospital focused on the development of setting up a digital foundation. Specifically, it created the relevant supporting departments and built eighteen digitalized systems. In 2013, when Weimin Li became president of Huaxi Hospital, he...Starting at €8.20
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The Palace Museum: The Future of its Digital Transformation
Miao Cui; Wanling Li; Xin LiCase IVEY-W25395-EInformation Technologies, StrategyBeijing’s Palace Museum was facing the threat of becoming irrelevant and obsolete. A former imperial palace, it housed thousands of priceless cultural relics of historical importance and was once a destination in high demand. However, over time, the museum found its popularity with modern youth was waning. To address this problem, the Palace Museum chose to follow in the footsteps of other global museums and in 1998, launched a digital transforma...Starting at €8.20