Ivey Business School (Canada)
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Anhui LIGOO: A Battery Management System for New Energy Vehicles
Jin Hong; Ping Deng; Zheng Zhao; Hao Lu; Xiumei GuoCase IVEY-9B18M098-EEntrepreneurship, StrategyAnhui LIGOO New Energy Technology Co., Ltd. (LIGOO) had survived and made developments in the field of battery management systems (BMS) in the changing environment of new energy vehicles (NEVs), amid policy adjustment in China. Established in 2010, LIGOO had achieved a respectable market share and acquired a reputation as possessing excellent BMS technology in the electric vehicle industry. However, due to a cold market in the industry and weak r...Starting at €8.20
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IKEA Korea Ltd.: Renewing Success in a Turbulent Environment
Taehoon Park; Martin HemmertCase IVEY-W33909-EStrategyInter IKEA Systems B.V. (IKEA) entered Korea at a relatively late stage of its global expansion and encountered an overwhelmingly positive customer response, which emboldened it to open several additional stores at a relatively fast pace. However, IKEA encountered much stronger headwinds after the COVID-19 pandemic hit Korea. It had to shift to online sales channels, mitigate customer dissatisfaction, face aggressive Korean competitors, accommoda...Starting at €8.20