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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Honda (A) (Spanish version)
Christiansen, Evelyn T.; Pascale, Richard TannerCase HBS-306S19Strategyan earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).Starting at €8.20
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Honda (B) (Spanish version)
Christiansen, Evelyn T.; Pascale, Richard TannerCase HBS-306S20StrategyDescribes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive and fraught with error and serendipity. Honda (A) and (B) are designed to be used together to contrast two differing views of major events in a company's history, both of which are im...Starting at €5.74