Default Category
-
CEAC - China
Parés Canalias, Francisco; Renart, Lluís G.Case M-1024-EMarketingIn October 1995, the Board of Directors of the CEAC Group has to decide whether or not to go ahead with the creation of a joint venture in China with the aim of penetrating the Chinese market. CEAC is the leading company in Spain in the sale of vocational distance training courses. Founded in 1945, it undertook its first international activities in Spanish-speaking countries. Later, after the fall of communism, it started to penetrate Poland and ...Starting at €8.20
-
CEAC - China
Parés Canalias, Francisco; Renart, Lluís G.Case M-1024MarketingEn octubre de 1995, el Consejo de Administración del Grupo CEAC debe decidir si formalizar o no la creación de una empresa conjunta en China, para iniciar la penetración del mercado de dicho pais. CEAC es líder en España en la venta de cursos de enseñanza a distancia ("vocational distance training"). Fundada en 1945, la empresa inició sus actividades internacionales en 1964, en los países de habla hispana. Posteriormente, tras la caída del comuni...Starting at €8.20
-
Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Starting at €8.20
-
A Note on the Snack Food Industry
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518064-EMarketingThis note provides an overview of the snacking industry in 2017.Starting at €8.20