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CEAC - China
Parés Canalias, Francisco; Renart, Lluís G.Case M-1024-EMarketingIn October 1995, the Board of Directors of the CEAC Group has to decide whether or not to go ahead with the creation of a joint venture in China with the aim of penetrating the Chinese market. CEAC is the leading company in Spain in the sale of vocational distance training courses. Founded in 1945, it undertook its first international activities in Spanish-speaking countries. Later, after the fall of communism, it started to penetrate Poland and ...Starting at €8.20
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Volvo Cars: Acquisition by Geely
Oberholzer-Gee, Felix; Shih, Willy; Dai, NancyCase HBS-619042-ELeadership and People ManagementZheijiang Geely Holing Company's acquisition of Volvo Cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of Sweedish managers at Volvo. A companion case, 613-041 Zheijiang Geely Holding Group: Acquisition of Volvo Cars looks at the acquisition from the point of view of Chinese managers at Geel...Starting at €8.20
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CEAC - China
Parés Canalias, Francisco; Renart, Lluís G.Case M-1024MarketingEn octubre de 1995, el Consejo de Administración del Grupo CEAC debe decidir si formalizar o no la creación de una empresa conjunta en China, para iniciar la penetración del mercado de dicho pais. CEAC es líder en España en la venta de cursos de enseñanza a distancia ("vocational distance training"). Fundada en 1945, la empresa inició sus actividades internacionales en 1964, en los países de habla hispana. Posteriormente, tras la caída del comuni...Starting at €8.20
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Zhejiang Geely Holding Group: Acquisition of Volvo Cars
Oberholzer-Gee, Felix; Shih, Willy; Dai, NancyCase HBS-619041-ELeadership and People ManagementZhejiang Geely Holding Company's acquisition of Volvo cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitons. This case looks at the acquisition and post-acquisition integration from the point of view of Chinese managers at Geely. A companion case, 613-042 Volvo Cars: Acquisition by Geely looks at the acquisition from the point of view of Swedish managers at Volvo.Starting at €8.20