HBSP (USA)
-
Mattel's Long Hot Summer
Wei-Skillern, Jane; Marciano, Sonia; Passy, BarbaraCase HBS-308129-EIn the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general.Starting at €8.20
-
China Myths, China Facts
Meyer, Erin; Shen, Elisabeth YiArticle HBS-F1001B-EStrategyChinese business culture is unique-but not in all the ways outsiders tend to assume. The authors' research reveals three principal myths, kernels of which are true.Starting at €8.20