HBSP (USA)
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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
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A Better Approach to China's Markets
Magni, Max; Atsmon, YuvalArticle HBS-F1003G-EStrategyMost companies treat all big cities in China as one animal, all growing cities as another. It's much more effective to define markets by economic outlook, consumer attitudes, and culture.Starting at €8.20