HBSP (USA)
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How Local Companies Keep Multinationals at Bay (Spanish version)
Bhattacharya, Arindam K.; Michael, David C.Article HBS-R0803FStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. A substantial number of local companies in emerging markets have managed to hold their own--or better--in the face of competition from global Goliaths. Bhattacharya and Michael of the Boston Consulting Group show how these domestic Davids have achieved that impress...Starting at €8.20
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TNT Ltd.'s Logistics Services in Asia (A): The Strategy
Yoshino, Michael Y.; Knoop, Carin-IsabelCase HBS-397017-EEconomicsMeredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in Asia. The case describes the approach she used to rank countries and select China and Thailand as priority markets. She has just presented her recommendation to the board when a ma...Starting at €8.20
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NutraSweet en China (B)
Yoshino, Michael Y.; Knoop, Carin-Isabel; St. George, AnthonyCase HBS-309S30Knowledge and CommunicationComplementa el caso (A).Starting at €5.74
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How Local Companies Keep Multinationals at Bay
Bhattacharya, Arindam K.; Michael, David C.Article HBS-R0803F-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. A substantial number of local companies in emerging markets have managed to hold their own--or better--in the face of competition from global Goliaths. Bhattacharya and Michael of the Boston Consulting Group show how these domestic Davids have achieved that impress...Starting at €8.20
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NutraSweet en China (A)
Yoshino, Michael Y.; Knoop, Carin-IsabelCase HBS-309S29Knowledge and CommunicationEva Stacey, una reciente MBA de Harvard, tiene la difícil tarea de evaluar la oportunidad de mercado para NutraSweet en China. Ella debe decidir la mejor manera de desarrollar el mercado para el producto en China. Se puede utilizar con NutraSweet en China (B).Starting at €8.20