HBSP (USA)
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Preparing for a Pandemic (Spanish version)
Staples, Jeffrey; Dowell, Scott F.; Bresee, Joseph S.; Nohria, Nitin; Bennis, Warren G.; Fischhoff, Baruch; MacGowan, William; Brilliant, Larry; Susser, Peter; Cooper, Sherry; Dobson, Wendy; Golden, Brian R.Article HBS-F0605AThis month, all of Harvard Business Review's Forethought contributions address avian influenza, its potential to become a pandemic, and the red flags this possibility raises for businesses. Jeffrey Staples warns that the H5N1 strain of the avian flu represents a new class of global threat and urges companies to plan accordingly. Scott F. Dowell and Joseph S. Bresee show how mutations of the virus could boost its ability to spread from person to p...Starting at €8.20
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Coffee Wars in India: Starbucks 2012
Yoffie, David B.; Tahilyani, RachnaCase HBS-715452-EStrategyStarbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbuck can replicate its success in China in India.Starting at €8.20