HBSP (USA)
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China Myths, China Facts
Meyer, Erin; Shen, Elisabeth YiArticle HBS-F1001B-EStrategyChinese business culture is unique-but not in all the ways outsiders tend to assume. The authors' research reveals three principal myths, kernels of which are true.Starting at €8.20
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A Better Approach to China's Markets
Magni, Max; Atsmon, YuvalArticle HBS-F1003G-EStrategyMost companies treat all big cities in China as one animal, all growing cities as another. It's much more effective to define markets by economic outlook, consumer attitudes, and culture.Starting at €8.20