HBSP (USA)
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Luckin Coffee (B): Revelations of Fraud
Casadesus-Masanell, Ramon; Elterman, KarenCase HBS-721371-EStrategyThis case describes revelations of fraud at Luckin Coffee, beginning with an anonymous report in January 2020 and continuing with the company's admission in April 2020 that it had inflated its revenues by 2.2 billion RMB ($310 million), almost half its reported revenue, in the last three quarters of 2019. It was later found that Luckin had arranged false transactions at many of its stores, and that it had sold tens of millions of cups of coffee (...Starting at €5.74
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Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
Keinan, Anat; Crener, Sandrine; Xu, Jing; Borgerson, Janet; Schroeder, Jonathan; Wu, ZhiyanCase HBS-517032-EMarketingThe case traces the birth of Shang Xia, a joint venture between the Herm s Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China's 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows for an exploration of the challenges associated wi...Starting at €8.20
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Luckin Coffee (A): Caffeine-fueled Growth
Casadesus-Masanell, Ramon; Elterman, KarenCase HBS-721370-EEntrepreneurshipThis case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming "third places" for customers to gather away from their homes or offices, most of Luckin's stores were small and bare, reflecting its mission to provide convenient takeout or delivery coffee to busy custome...Starting at €8.20