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Competitive Advantage: The Value Chain and Your P&L--Applying Michael Porter's Value Chain Framework to Your Business
Magretta, JoanBook Chapter HBS-8890BC-EKnowledge and CommunicationAccording to Michael Porter, competitive advantage is not about trouncing your rivals, it's about creating superior value--and doing so differently than they do. In this chapter, Porter's longtime editor and colleague Joan Magretta explains that when competitive advantage is properly understood in this way, it allows you to follow the precise link between the value you create, how you create it, and how you perform. The chapter thus introduces on...Starting at €8.20