HBSP (USA)
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China Rising: An Economic Snapshot
Abrami, Regina; Zhang, WeiqiCase HBS-308064-EEconomics"China Rising: An Economic Snapshot" provides readers with an overview of China's economic transformation, relying on economic data from a variety of sources. It is organized into three sections: (1) "The Big Picture" explores macroeconomic indicators, as well as those associated with the opportunities and constraints of the business environment; (2) "Regional Variation" makes a strong case for situating any analysis of China's economy in context...Starting at €8.20
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China Construction America (A): The Road Ahead
Abrami, Regina; Zhang, WeiqiCase HBS-911408-ETo maximize their effectiveness, color cases should be printed in color. How did a Chinese state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC, China's leading state-owned construction company. It does so by way of the CEO of its U.S. subsidiary and his challenge to sust...Starting at €8.20
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Fiyta--The Case of a Chinese Watch Company
Abrami, Regina; Kirby, William C.; McFarlan, F. Warren; Wathieu, Luc; Wang, Gao; Li, Fei; Manty, Tracy YuenCase HBS-308025-EMarketingFiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its brand image to a more sophisticated Chinese consumer? What marketing activities should it undertake to reinvigorate its brand? Is it meeti...Starting at €8.20
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China Construction America (B): The Baha Mar Resort Deal
Abrami, Regina; Riddell, Malcolm; Zhang, WeiqiCase HBS-911411-ETo maximize their effectiveness, color cases should be printed in color. Why is a Chinese state-owned construction company building the largest mega-resort and casino in the Caribbean? This case examines the intricate deal-making by which CSCEC, China's leading global engineering and construction contractor, emerged as a key market player. Having beat out Harrah's and other contenders for a stake in the Baha Mar Project, CSCEC now also has an equ...Starting at €5.74
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Li Ning--Anything is Possible
Wathieu, LucCase HBS-507024-EMarketingTo maximize their effectiveness, color cases should be printed in color. A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a very controversial "oriental theme" for its brand, while becoming at the same time a major sponsor of intern...Starting at €8.20
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Journey to the East: Natcore Technology in China
Abrami, Regina; Shaffer, Matthew; Zhang, WeiqiCase HBS-912414-EStrategyTo maximize their effectiveness, color cases should be printed in color. Why is a U.S. solar technology firm manufacturing in China instead of the U.S.? Chuck Provini faces this question not just from the market, but also from the U.S. government. This case examines the making of a new joint venture in China at a time when both the U.S. and Chinese governments are eager to expand and develop their clean tech sectors.Starting at €8.20
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China Risk Finance: Riding the Wave of China's Financial Services Industry
Abrami, Regina; Shaffer, Matthew; Zhang, WeiqiCase HBS-912417-EStrategyTo maximize their effectiveness, color cases should be printed in color. With China shifting toward a consumer-led growth model, non-bank lending has a critical role to play, but how easy is it to do business in this sector? What are the promises and pitfalls of the industry, and how well is Zane Wang, the case protagonist, navigating them?Starting at €8.20