HBSP (USA)
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Colgate Max Fresh: Global Brand Roll-Out
Quelch, John A.; Labatt-Randle, JacquieCase HBS-508009-EMarketingIn February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each...Starting at €8.20
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Shenzhen Capital Group
Gompers, Paul A.; Chen, Shaohui; Lin, Jessie; Ling, ShelleyCase HBS-211029-EFinanceHaitao Jin, Chairman of Shenzhen Capital Group Co., Ltd. ("SCGC") and Wanshou Li, President of the SCGC must decide how to continue to grow their venture capital/private equity firm in China. SCGC is a premier VC/PE fund in China and a pioneer of the Government Sponsored Fund (GBF) structure. The firm had grown to RMB 20 billion in just ten years and had funds in 29 different cities across China. As competition for investments becomes more intens...Starting at €8.20
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Global Brand Roll-Out (Spanish version)
Quelch, John A.; Labatt-Randle, JacquieCase HBS-511S14MarketingIn February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each...Starting at €8.20