HBSP (USA)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English - Case
JWT China: Advertising for the New Chinese Consumer
Collection: HBSP (USA)Ref.: HBS-809079-EPublished: Feb 24, 2009Reviewed: Sep 21, 2010Format: PDFPages: 26Language: English - Teaching Note
Inventec Corp., Teaching Note
Collection: HBSP (USA)Ref.: HBS-707484-EPublished: Jan 3, 2007Format: PDFPages: 4Language: English - Teaching Note
COFCO Xinjiang Tunhe Co., Ltd., Teaching Note
Collection: HBSP (USA)Ref.: HBS-509045-EPublished: Jun 2, 2009Format: PDFPages: 5Language: English - Case
Mary Kay Inc.: Asian Market Entry (B)
Collection: HBSP (USA)Ref.: HBS-509067-EPublished: Jun 1, 2009Format: PDFPages: 1Language: English - Teaching Note
Google in China (A), (B) and (C), Teaching Note
Collection: HBSP (USA)Ref.: HBS-510073-EPublished: Jan 26, 2010Reviewed: Jul 14, 2010Format: PDFPages: 6Language: English - Case
CEIBS: A Global Business School Made in China
Collection: HBSP (USA)Ref.: HBS-510088-EPublished: May 18, 2010Format: PDFPages: 32Language: English - Case
Herborist
Collection: HBSP (USA)Ref.: HBS-511051-EPublished: Aug 12, 2010Reviewed: Dec 5, 2012Format: PDFPages: 18Language: English - Case
Hengdeli: The Art of Coexistence
Collection: HBSP (USA)Ref.: HBS-512058-EPublished: Jan 9, 2012Reviewed: Jan 15, 2014Format: PDFPages: 17Language: English - Teaching Note
GlaxoSmithKline In China (A), (B), and (C), Teaching Note
Collection: HBSP (USA)Ref.: HBS-514051-EPublished: Nov 7, 2013Reviewed: Jan 24, 2014Format: PDFPages: 6Language: English