HBSP (USA)
-
L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCase HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thStarting at €8.20
-
MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCase HBS-611046-EService and Operations ManagementIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Starting at €8.20
-
EY China (A): Strengthening Presence in a Critical Market
Nanda, Ashish; Narayandas, Das; Rohrer, LisaCase HBS-718464-EStrategySoon after being named regional managing partner for Ernst & Yong (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing the practice. Despite the commitment of EY Global to the China practice, post global financial crisis, EY China's growth agenda has been reversed. The smallest of the Big Four global accounting firms in China, EY China's reputation has weakened in the market, morale of its professionals has plumme...Starting at €8.20
-
Fangda Partners: A Step Ahead
Nanda, Ashish; Rohrer, LisaCase HBS-719406-EService and Operations ManagementFangda Partners must determine how best to be a major, high-end law firm in the Chinese market. Elite Chinese law firm Fangda Partners has steered Alibaba and other Chinese and international clients through the complex legal, corporate, and regulatory challenges associated with executing international transactions. "Fangda has traveled a long distance in a short while," reflects senior partner Jonathan Zhou, "but we have a long distance to trave...Starting at €8.20
-
Tiantong & Partners: Transforming Litigation Practice in China
Nanda, Ashish; Rohrer, LisaCase HBS-719457-EStrategyChinese law firm Tiantong & Partners focused exclusively on high-stakes litigation, particularly in Supreme Court appeals, and enjoyed a 90 percent win rate. Hoping to revolutionize the Chinese legal profession, Tiantong & Partners also developed several Internet-based tools. What activity should the firm focus on first? Jiang Yong founded Tiantong & Partners in 2002, seeking to radically improve the level of litigation-related services in China...Starting at €8.20