HBSP (USA)
- Article
Getting Brand Communities Right (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0904KPublished: Aug 1, 2009Reviewed: Apr 5, 2007Format: PDFPages: 8Language: Spanish - Case
Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
Collection: HBSP (USA)Ref.: HBS-517032-EPublished: Feb 7, 2017Format: PDFPages: 23Language: English