HBSP (USA)
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Pattern Brands
Gupta, Sunil; Ofek, Elie; Kelley, JuliaCase HBS-521009-EMarketingIn March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies-such as inability to scale and lack of competitive differentiation-by relying on their previous experience running a successful branding and marketing agency. Rather than focusing on a single brand, they conceive...Starting at €8.20
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Pattern Brands, Teaching Note
Gupta, Sunil; Ofek, Elie; Kelley, JuliaTeaching Note HBS-521050-EMarketingTeaching note for case 521009.Starting at €0.00
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Tencent: Combining Technology and Culture, Teaching Note
Ofek, ElieTeaching Note HBS-521083-EMarketingTeaching note for case 521066.Starting at €0.00
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Tencent: Combining Technology and Culture
Ofek, Elie; Chan, Billy; Lau, DawnCase HBS-521066-EMarketingTencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural asset development. Specifically, the company had an opportunity to develop a media franchise that was rich in Chinese cultural elements and had the potential to turn into a blockbuster...Starting at €8.20
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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCase HBS-520017-EEconomicsIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Starting at €8.20
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Pricing at Netflix
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Klopfenstein, AmyCase HBS-521004-EMarketingSince its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new subscribers. However, between late 2019 and mid-2020, competition within the streaming industry intensified with the launch of new entrants such as Di...Starting at €8.20
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Domaines Barons de Rothschild (Lafite): Plus ca change...
Goldberg, Ray A.; Segel, Arthur I; Ofek, Elie; Knoop, Carin-IsabelCase HBS-913402-EFor centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs,and reaches out to new areas such as China and begins to take a more active interest in the world's number one market- the United States.Starting at €8.20