HBSP (USA)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English - Case
To JV or Not To JV That is the Question (for XTech in China)
Collection: HBSP (USA)Ref.: HBS-807118-EPublished: Jan 26, 2007Reviewed: Jul 12, 2013Format: PDFPages: 14Language: English - Case
Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
Collection: HBSP (USA)Ref.: HBS-517032-EPublished: Feb 7, 2017Format: PDFPages: 23Language: English - Case
La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
Collection: HBSP (USA)Ref.: HBS-520035-EPublished: Oct 30, 2019Reviewed: Dec 13, 2019Format: PDFPages: 27Language: English