HBSP (USA)
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Clear Channel Communications, Inc.
Oberholzer-Gee, Felix; Winkler, Carole A.Case HBS-707523-EStrategyDiscusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation has come to a halt, and the company's public image is less than favorable.Starting at €8.20
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Newell Rubbermaid: Estrategia en transición
Montgomery, Cynthia A.; Kaufman, Rhonda; Winkler, Carole A.Case HBS-713S18StrategyDescribe la transformación de la estrategia a nivel corporativo de la empresa. Comienza por trazar la estrategia que llevó al éxito impresionante Newell Co. durante casi tres décadas. La estrategia consistente internamente altamente integrado se adapta para la fabricación y venta de un género particular de los productos a un determinado tipo de cliente. A mediados de la década de 1990, Newell se encontró con algunos cambios en su entorno competit...Starting at €8.20
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Facebook Fake News in the Post-Truth World
Wells, John R.; Winkler, Carole A.Case HBS-717473-EStrategyIn January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump's victory to fake news stories served up on Facebook's Trending News Feed. Zuckerberg was unapologetic. The word that came to define this spread of misinformation was "post-truth," which became so ...Starting at €8.20