HBSP (USA)
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Cola Wars: Going Global
Cespedes, Frank V.Case HBS-709451-EStrategyThis case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case raises the issue of whether any or all of these markets are a) structurally attractive for soft drink firms, and b) if so, how can Pepsi best "catch-up" wi...Starting at €8.20
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Sales Compensation Vignettes
Cespedes, Frank V.Case HBS-816092-EMarketingThis case study is comprised of two vignettes about startup companies considering whether and how to change their sales compensation plans. ElMenus.com is a restaurant app venture in Egypt seeking to lower customer churn while confronting new competition. BigBelly is a "smart" waste receptacle venture that is changing its business model. The case allows for the comparison and contrast of the roles of sales compensation in different ventures with ...Starting at €8.20
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Las guerras de la cola se globalizan
Cespedes, Frank V.Case HBS-709S11StrategyEste caso está destinado a ser utilizado en conjunción con los "Cola Wars" estudios de casos existentes. En él se esbozan las posiciones globales de Pepsi y Coca-Cola a partir de 2008 en el mercado de refrescos y, a continuación, proporciona una visión general de sus situaciones competitivas en tres mercados: México, China y la India. El caso plantea la cuestión de si alguno o todos estos mercados son a) estructuralmente atractiva para las empres...Starting at €8.20
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Two Key Decisions for China's Sovereign Fund, Teaching Note
Pozen, Robert C.; Gu, XiaoyuTeaching Note HBS-311138-EEconomicsTeaching Note for 311137.Starting at €0.00
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Two Key Decisions for China's Sovereign Fund
Pozen, Robert C.; Gu, XiaoyuCase HBS-311137-EEconomicsThe China Investment Corporation (CIC) was China's sovereign wealth fund (SWF), established with $200 billion of registered capital in September 2007 to diversify China's foreign exchange holdings and increase risk-adjusted returns on those assets. CIC was unusual in that it had a strictly commercial orientation and market-driven investment mandate to invest in foreign assets but also served as the parent company of a 100 percent-owned subsidiary...Starting at €8.20