HBSP (USA)
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Beijing Dream, Teaching Note
Segel, Arthur I; Lee, Voon Siang; Tian, Jialei; Wang, Ying LauraTeaching Note HBS-208016-EFinanceTeaching Note to 208015.Starting at €0.00
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Beijing Dream
Segel, Arthur I; Lee, Voon Siang; Tian, Jialei; Wang, Ying LauraCase HBS-208015-EFinanceThe purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be their financial capabilities. Takes place in the context of the rapidly developing Chinese real estate market and introduces issues concerning the search and property acquisition t...Starting at €8.20
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20