HBSP (USA)
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-509056-EMarketingTeaching Note for [509002].Starting at €0.00
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OSI in China
Bell, David E.; Shelman, MaryCase HBS-513045-EStrategyTo maximize their effectiveness, color cases should be printed in color. OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird produced and OSI had to develop a go-to-market strategy for the rest. The case describes the opportunities and cha...Starting at €8.20
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China Lodging Group (A) (Spanish version)
Sandino, Tatiana; Li, Shelley Xin; Hua Dai, NancyCase HBS-117S11Accounting and ControlThis case study explores the challenges of aligning middle management interests with company goals as a company navigates rapid growth in a dynamic industry. China Lodging Group, a Chinese hotel chain that opened about 2,000 hotels during its first decade in business, uses Balanced Scorecard (BSC) metrics to promote both consistency of service and an entrepreneurial attitude amongst hotel managers. The company needs to encourage its managers to o...Starting at €8.20
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Yum! China (Spanish version)
Bell, David E.; Shelman, MaryCase HBS-517S06StrategySince the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and employed over 250,000 people, many of them college students in their first jobs. In the third quarter of 2010, Yum China's revenues surpassed U.S. revenues for the first time and ma...Starting at €8.20
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COFCO Xinjiang Tunhe Co., Ltd., Teaching Note
Bell, David E.; Shelman, Mary; Morton, SarahTeaching Note HBS-509045-EMarketingTeaching Note for [508079].Starting at €0.00
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China Lodging Group (B) (Spanish Version)
Sandino, Tatiana; Li, Shelley Xin; Hua Dai, NancyCase HBS-117S12Accounting and ControlSuplemento al caso 116004. Este estudio de caso explora los desafíos de alinear los intereses de mandos medios con objetivos de la empresa como una compañía navega rápido crecimiento en una industria dinámica. Alojamiento de China Group, una cadena hotelera china que abrió alrededor de 2.000 hoteles durante su primera década en el negocio, los usos cuadro de mando integral (BSC) métricas para promover tanto la consistencia del servicio y una acti...Starting at €5.74
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China Lodging Group (A) and (B), Teaching Note
Sandino, Tatiana; Dai, Nancy HuaTeaching Note HBS-117008-EAccounting and ControlTeaching note for cases 116004 and 116005.Starting at €0.00
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Arcadia Biosciences: Seeds of Change
Daemmrich, Arthur A.; Reinhardt, Forest L.; Shelman, MaryCase HBS-709019-EArcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September, 2008. The company had a plan to share carbon credits allocated by the United Nations Clean Development Mechanism Executive Board to China, for use of Arcadia's rice varieties, since they enabled farme...Starting at €8.20
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Olam International
Bell, David E.; Shelman, MaryCase HBS-509002-EMarketingIn 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic adjacencies and its 'farm gate to factory gate' approach had been extended to 14 agricultural products, including cashews, sesame, cocoa, and coffee. In mid-October 2008, Olam's stock pric...Starting at €8.20
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Yum! China, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-511106-ETeaching Note for 511040.Starting at €0.00