HBSP (USA)
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Sigfox: Building a Global IoT Network
Lal, Rajiv; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-519032-EEntrepreneurshipIn 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to the internet. As the startup was scaling rapidly, the founders made the strategic decision to target fewer industry verticals and to focus on asset tracking as the common denominator...Starting at €8.20
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Winning the Race for Talent in Emerging Markets
Ready, Douglas A.; Hill, Linda A.; Conger, Jay A.Article HBS-R0811C-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. "This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attractin...Starting at €8.20
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Winning the Race for Talent in Emerging Markets (Spanish version)
Ready, Douglas A.; Hill, Linda A.; Conger, Jay A.Article HBS-R0811CLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. "This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attractin...Starting at €8.20
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La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
Avery, Jill; Dessain, Vincent; Hjortshoej, Mette FuglsangCase HBS-520035-EMarketingAs 2018 neared its end, Laetitia Toupet, international general manager of L'Or al's La Roche-Posay brand reflected on the brand's achievements over the past year. At 1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand po...Starting at €8.20