HBSP (USA)
-
Henry A. Kissinger as Negotiator: Background and Key Accomplishments (Spanish Version)
Sebenius, James K.; Green, Laurence A.Case HBS-918S14StrategyDespués de un breve resumen de la carrera de Henry A. Kissinger, este caso se describen tres de sus la mayoría de las negociaciones fundamentales: el establecimiento histórico de las relaciones diplomáticas de Estados Unidos con la República Popular de China, la relajación de las tensiones geopolíticas con la Unión Soviética, simbolizado por la firma de el primer Tratado de Limitación de armas estratégicas ( "SAL I"), y la mediación del acuerdo e...Starting at €8.20
-
Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20
-
La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
Avery, Jill; Dessain, Vincent; Hjortshoej, Mette FuglsangCase HBS-520035-EMarketingAs 2018 neared its end, Laetitia Toupet, international general manager of L'Or al's La Roche-Posay brand reflected on the brand's achievements over the past year. At 1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand po...Starting at €8.20
-
Henry A. Kissinger as Negotiator: Background and Key Accomplishments
Sebenius, James K.; Green, Laurence A.Case HBS-915020-EFollowing a brief summary of Henry A. Kissinger's career, this case describes three of his most pivotal negotiations: the historic establishment of U.S. diplomatic relations with the People's Republic of China, the easing of geopolitical tension with the Soviet Union, symbolized by the signing of the first Strategic Arms Limitation Treaty ("SALT I"), and the mediation of the agreement on Sinai disengagement between Egypt and Israel. An appendix l...Starting at €8.20