HBSP (USA)
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Levendary Cafe: The China Challenge, Teaching Note
Bartlett, Christopher A.; Han, ArarTeaching Note HBS-4358-ETeaching Note for 4357.Starting at €0.00
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Forbidden City: Launching a Craft Beer in China, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleTeaching Note HBS-920560-EStrategyTeaching note for case 920559.Starting at €0.00
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The China Challenge (Spanish version)
Bartlett, Christopher A.; Han, ArarCase HBS-412S28Strategycan she manage Chen at all, and if so, how?Starting at €8.20
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Levendary Cafe: The China Challenge
Bartlett, Christopher A.; Han, ArarCase HBS-4357-EWinner of a 2013 ecch Case Award Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Caf , a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company's major expansion into China is moving too far from Levendary's well-defined concepts of store design and menu. Organizationally, Foster has...Starting at €8.20
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Global Wine War 2015: New World Versus Old
Bartlett, Christopher A.; McAra, SarahCase HBS-916415-EKnowledge and CommunicationThe case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China's wine consumption growth presented a large and fast growing export target that was extremely attractive both to Old World producers burdened with oversupply and declining demand, and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese marke...Starting at €8.20