HBSP (USA)
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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Tencent: Combining Technology and Culture, Teaching Note
Ofek, ElieTeaching Note HBS-521083-EMarketingTeaching note for case 521066.Starting at €0.00
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Tencent: Combining Technology and Culture
Ofek, Elie; Chan, Billy; Lau, DawnCase HBS-521066-EMarketingTencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural asset development. Specifically, the company had an opportunity to develop a media franchise that was rich in Chinese cultural elements and had the potential to turn into a blockbuster...Starting at €8.20
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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCase HBS-520017-EEconomicsIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Starting at €8.20
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Domaines Barons de Rothschild (Lafite): Plus ca change...
Goldberg, Ray A.; Segel, Arthur I; Ofek, Elie; Knoop, Carin-IsabelCase HBS-913402-EFor centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs,and reaches out to new areas such as China and begins to take a more active interest in the world's number one market- the United States.Starting at €8.20
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Chasing a 2020 Vision (Spanish version)
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-518S09MarketingIn early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company's growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals are a desire to embrace a more direct to consumer mindset, expand into new customer segments, and communicate a more consistent and emotional...Starting at €8.20