HBSP (USA)
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How to Bounce Back from Adversity (Spanish version)
Margolis, Joshua D.; Stoltz, Paul G.Article HBS-R1001ELeadership and People Managementhow to manage corporate transformation, what we understand about personal resilience, whether the United States can reclaim its leadership role in innovation and invention, and how executives in strategy and marketing are reconceiving the work they do.Starting at €8.20
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KFC's Radical Approach to China
Bell, David E.; Shelman, Mary L.Article HBS-R1111K-EGlobal companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters calling all the shots-and usually with disappointing results. The authors, both of Harvard Business School, examined why KFC China has been able to find fertile ground in a market that is...Starting at €8.20
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Chobani: Growing A Live and Active Culture (Abridged)
Margolis, Joshua D.; Preble, MatthewCase HBS-414046-ELeadership and People ManagementHamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to product design, sales, marketing, and communication had made its yogurt a hit with consumers, and its entrepreneurial and innovative culture made it popular with its employees. But...Starting at €8.20
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Australian Paper Manufacturers (A) (Spanish Version)
Upton, David M.; Margolis, Joshua D.Case HBS-602S13Service and Operations ManagementDescribe una empresa que ha roto un acuerdo cordial no escrita entre los tres fabricantes de papel australianos para dividir el mercado interno de tres maneras por segmento de mercado. Las invade la compañía de otro "territorio" con tecnología avanzada, la calidad y, sobre todo, mediante el uso de registro ambiental deficiente de la otra compañía para protegerse contra las represalias. El defensor se encuentra incapaz de responder mediante la adi...Starting at €8.20
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Australian Paper Manufacturers (B) (Spanish Version)
Upton, David M.; Margolis, Joshua D.Case HBS-610S12Service and Operations ManagementDescribe los acontecimientos que se producen después de que el punto de decisión en el Australian Paper Manufacturers (A). Con estos datos y proyecciones de mercado más detallado, se intensifica este caso las decisiones financieras, estratégicas y éticas a largo plazo que enfrenta al invasor.Starting at €5.74
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Does Your Company's Conduct Meet World-Class Standards? (Spanish version)
Paine, Lynn Sharp; Deshpande, Rohit; Margolis, Joshua D.; Bettcher, Kim EricArticle HBS-R0512HBusiness Ethics and Corporate Social ResponsibilityCodes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity--at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and excess of various types, dozens of industry, government, investor, and multisector groups worldwide have proposed codes and guidelines to govern corporate behavior. These initiatives re...Starting at €8.20