HBSP (USA)
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Office of Technology Transfer - Shanghai Institutes for Biological Sciences
Shih, Willy; Chai, Sen; Bliznashki, Kamen; Hyland, CourtneyCase HBS-611057-EGordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing director of the Office of Technology Transfer at the Shanghai Institutes for Biological Sciences, he works with researchers at the forefront of biology and biotech, yet he faces seemin...Starting at €8.20
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TNT Ltd.'s Logistics Services in Asia (A): The Strategy
Yoshino, Michael Y.; Knoop, Carin-IsabelCase HBS-397017-EEconomicsMeredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in Asia. The case describes the approach she used to rank countries and select China and Thailand as priority markets. She has just presented her recommendation to the board when a ma...Starting at €8.20
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NutraSweet en China (B)
Yoshino, Michael Y.; Knoop, Carin-Isabel; St. George, AnthonyCase HBS-309S30Knowledge and CommunicationComplementa el caso (A).Starting at €5.74
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NutraSweet en China (A)
Yoshino, Michael Y.; Knoop, Carin-IsabelCase HBS-309S29Knowledge and CommunicationEva Stacey, una reciente MBA de Harvard, tiene la difícil tarea de evaluar la oportunidad de mercado para NutraSweet en China. Ella debe decidir la mejor manera de desarrollar el mercado para el producto en China. Se puede utilizar con NutraSweet en China (B).Starting at €8.20