HBSP (USA)
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How Diversity Can Drive Innovation
Hewlett, Sylvia Ann; Marshall, Melinda; Sherbin, LauraArticle HBS-F1312B-ELeadership and People ManagementCompanies that have what the authors call two-dimensional (2-D) diversity--their leaders exhibit both inherent and learned diversity traits--are much more likely to understand their clients and unlock innovation among their workers.Starting at €8.20
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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCase HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Starting at €8.20