HBSP (USA)
-
Hengdeli: The Art of Coexistence
Deshpande, Rohit; Dai, Nancy HuaCase HBS-512058-EMarketingTo maximize their effectiveness, color cases should be printed in color. In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers-Swatch Group, Richemont Group, LVMH Group, and Rolex Group-to maintain strong growth in the Greater China region. Specifically, how could Hengdeli manage the relationship with these suppliers to ensure gettin...Starting at €8.20
-
Does Your Company's Conduct Meet World-Class Standards? (Spanish version)
Paine, Lynn Sharp; Deshpande, Rohit; Margolis, Joshua D.; Bettcher, Kim EricArticle HBS-R0512HBusiness Ethics and Corporate Social ResponsibilityCodes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity--at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and excess of various types, dozens of industry, government, investor, and multisector groups worldwide have proposed codes and guidelines to govern corporate behavior. These initiatives re...Starting at €8.20
-
The Eli Lilly MDR-TB Partnership: Creating Private and Public Value
Trager, Alan M.; Droste Yagan, JessicaCase HBS-HKS239-EEconomicsIn 2003, pharmaceutical manufacturer Eli Lilly created the MDR-TB Partnership to fight MDR-TB, a form of tuberculosis. An estimated 450,000 new cases of this disease were reported each year, primarily in China, India, and Russia. The Partnership, an alliance of 14 public and private organizations, attempted to transfer technology to increase the supply of drugs that could cure MDR-TB; train health care workers to design successful strategies for ...Starting at €8.20