HBSP (USA)
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Mao's Pervasive Influence on Chinese CEOs
Li, Shaomin; Yeh, Kuang S.Article HBS-F0712C-EEconomicsExecutives of multinationals partnering with Chinese firms should be alert to Mao Zedong's lingering influence on some of the country's most successful executives--and, in particular, watch for a leadership tactic that can undermine a joint venture.Starting at €8.20
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Herborist
Deighton, John; Kornfeld, Leora; He, Yanqun; Jiang, QingyunCase HBS-511051-EMarketingGlobal brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment the market, how to position against global assurances of quality and purity, and how to balance its Chinese heritage claims with claims of modernity. The China skin care market is ...Starting at €8.20