HBSP (USA)
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What the West Doesn't Get About China
Stalk, George; Michael, DavidArticle HBS-F1106A-EIt's well known that China has been working to spur domestic consumption. But it's making faster progress than many outsiders realize; for example, China is already the first or second largest market in a number of important consumer categories. Here are some trends Western multinationals should be aware of, along with advice on how to better position themselves so that they don't get left behind.Starting at €8.20