HBSP (USA)
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Transformation of COFCO in a Changing Environment
Goldberg, Ray A.; Yang, KefeiCase HBS-909403-EChina's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was undergoing major changes and the standard of living in China was increasing, changing the food consumption and dietary habits of the nation's 1.3 billion people. COFCO's management needed ...Starting at €8.20