HBSP (USA)
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Beijing Dream, Teaching Note
Segel, Arthur I; Lee, Voon Siang; Tian, Jialei; Wang, Ying LauraTeaching Note HBS-208016-EFinanceTeaching Note to 208015.Starting at €0.00
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Fiyta--The Case of a Chinese Watch Company
Abrami, Regina; Kirby, William C.; McFarlan, F. Warren; Wathieu, Luc; Wang, Gao; Li, Fei; Manty, Tracy YuenCase HBS-308025-EMarketingFiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its brand image to a more sophisticated Chinese consumer? What marketing activities should it undertake to reinvigorate its brand? Is it meeti...Starting at €8.20
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Beijing Dream
Segel, Arthur I; Lee, Voon Siang; Tian, Jialei; Wang, Ying LauraCase HBS-208015-EFinanceThe purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be their financial capabilities. Takes place in the context of the rapidly developing Chinese real estate market and introduces issues concerning the search and property acquisition t...Starting at €8.20